Shampooing Daily Concept

Violet pigments effectively neutralise unwanted yellow/brass tones.

Keratin helps restore hair’s strength, smoothness and shine.

Maintains cool blonde or grey tones, prolonging colour longevity.

Large 1000 ml size ideal for frequent use or salon-style application.

Apply to wet hair.

Massage through hair, leave on for 1–5 minutes depending on the level of toning needed.

Rinse thoroughly.

Use once or twice weekly; alternate with gentle shampoo on other wash days for best results.

Start with the shortest recommended time if hair is very light, porous or previously over-processed to avoid over-toning.

Wear gloves during application to avoid temporary staining of palms.

Pair with a hydrating conditioner or mask after toning to maintain softness and manageability.

Use a clarifying shampoo occasionally to remove build-up and allow the violet shampoo to tone effectively.